The Challenge
Disjoined contract processes mean deals can slip and expiries and renewals can sneak up on sales leaders—hitting business performance where it hurts.
Every salesperson knows that a deal isn’t closed until the contract is signed. But for many sales organizations, the contract is the one part of the deal cycle they have no control over.
“Time after time, my sales and revenue forecasts are derailed because of the redlining and debates going on between opposing legal or contracts teams, who seem to operate to their own agenda. Yet ultimately, it is me who is held to account,” the head of sales at one large enterprise shared recently.
For many teams, sales contract initiation is confusing, information entry is manual, and once the documents go to legal, it can be hard to predict how long it will take to finalize.
And the trouble doesn’t end there. After contracts are signed, critical opportunities for upsells, cross-sells and renewals can be missed because customer contract data is difficult to find—until an account is lost to a surprise contract expiry.