Case Studies

Microsoft Retail Stores case study

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Microsoft Stores Improve Visibility into Retail Expansion B U S I N E S S C H A L L E N G E The Microsoft retail presence has grown rapidly since 2009, comprising more than 100 stores in the U.S., Canada and Australia. Each opening involves lease agreements and many other complex and often overlapping contracts with various partners, vendors and other entities. The back-end processes associated with initiating and maintaining these contracts can become very complex across so many locations. Microsoft wanted to get more insight into its growing network of retail stores and the complex array of contracts related to each one. The Icertis platform provided predictive analytics and a visual dashboard that integrates with Bing Maps, greatly improving visibility into business operations and productivity across all Microsoft stores. O B J E C T I V E Gain better insights into business operations and measure productivity for individual stores, locations, products and layouts. H I G H L I G H T S • Easy-to-use solution for internal teams as well as partners and vendors • Notifications for lease expirations and other contractual obligations • Better change management • Improved insights into store productivity Microsoft has opened over 100 brick-and-mortar retail stores worldwide as a showcase for its products and physical manifestation of the Microsoft brand.

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