March 23, 2026
Uday Tekumalla
Corporate Vice President of Marketing
It’s rewarding to see the market gravitate toward a vision of Contract Intelligence that Icertis has championed for years. We’ve seen announcements about contract intelligence, AI agents, automated playbooks, and a sudden realization that contracts can do more than just collect virtual dust.
At Icertis, we have a simple reaction: Welcome to the party.
They say imitation is the sincerest form of flattery. If that’s true, we’re feeling very flattered.
For us, this isn't a new direction - it's our foundation, Icertis coined “Contract Intelligence” a few years ago when we saw the potential for AI in contracting. And since we got started early, we didn't just bolt-on AI to a legacy system; we built the only AI-native contract intelligence platform in the marketplace. We’ve always believed that contracts should be an active source of enterprise intelligence, and now we’ve turned them into the intelligence layer that’s orchestrating strategy and execution across the business.
While this might be a new headline for some, our customers are already living it. Whether it’s Best Buy connecting thousands of vendor agreements into its rebate settlement system, Microsoft rolling out Icertis to its 220,000 employees and cutting contract review time by 83%, or ALPLA cutting outside legal spend by 60% with AI-driven reviews, our customers are already reaping the benefits of AI-native contract intelligence. As Dr. Christian Sparl, Chief Legal Counsel of ALPLA puts it: “We didn’t just digitize contracts. We embedded legal intelligence into the organization”. That’s product vision turned into operational success.
Seeing the CLM industry gravitate towards contract intelligence and adopt the terminology, and the vision, is the ultimate validation for Icertis. It proves that the old world of static PDFs and basic digital workflows is no longer cutting it.
As the neighborhood gets crowded, it’s worth looking at the difference between a new coat of paint and the AI-native contract intelligence foundation built for the long haul. Here is what it actually takes to turn a contract into a strategic asset:
We genuinely believe the market is big enough for everyone to co-exist. There’s plenty of room for tools that help teams move faster. However, for those managing the world’s most complex, high-stakes business relationships, the requirements are different. It takes a platform like Icertis, built for the unforgiving complexity of a modern global enterprise.
The move toward AI-native, autonomous contracting is the most significant shift in the history of CLM. We’re proud to have set the standard; today Icertis is where the world’s leading companies, over a third of the Fortune 100, come to turn their contracts into a competitive advantage. If you’re ready to see what autonomous contracting looks like at scale, we’d love to show you what’s next.