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How Value-Based Care Can Become Reality With Contract Intelligence

Learn how AI-driven digital contract management empowers healthcare payers and providers to align incentives, improve outcomes, and reduce costs in value-based care.

August 1, 2024 By Jennifer Conner

The journey from fee-for-service to value-based care has been a long and trying one for the U.S. healthcare system.

The Centers for Medicare and Medicaid Service (CMS) set a goal of 50% of all payments from its programs being associated with a value-based care model. According to a 2024 analysis, nearly 70% of Medicare Advantage enrollees have opted for a value-based care provider. Despite the slow rollout, patient preference for value-based care is growing.

Why are these models behind schedule? In a word, complexity.

What is Value-Based Care?

Value-based care (VBC) is a healthcare delivery model that focuses on improving patient health outcomes while controlling costs. Unlike the traditional fee-for-service model (which pays providers based on the volume of services they deliver), value-based care ties payment to the quality, efficiency, and patient outcomes of the care provided.

Key Principles of Value-Based Care

Organizations that provide value-based care have these core tenets in common:

  • Patient-centered care: The core of value-based care is improving patient experiences and outcomes. Care is designed around the needs of the patient, emphasizing preventive services, coordinated treatment, and long-term wellness rather than just acute care.
  • Outcome measurement: Providers are evaluated and reimbursed based on patient health outcomes, such as reduced hospital readmissions, improved chronic disease management, and patient satisfaction scores. This encourages continuous quality improvement.
  • Cost-effectiveness: VBC aims to lower overall healthcare costs by reducing unnecessary tests, procedures, and hospitalizations. Providers share in the savings they help generate (e.g., through bundled payments or shared savings programs).
  • Care coordination and integration: VBC models encourage collaboration among different healthcare providers—primary care physicians, specialists, hospitals, and community resources—to ensure patients receive seamless, holistic care. This reduces duplication of services and medical errors.
  • Use of data and technology: Data analytics, electronic health records (EHRs), and population health management tools are essential for tracking outcomes, identifying at-risk populations, and personalizing care plans.

Complexity of Value-Based Care Contracts is the Main Obstacle

On paper, the advantages of a value-based care model are obvious: payers and providers share a mission to help patients live better, healthier lives. Value-based care (VBC) compensates for those outcomes, not the specific medical treatments used to get there. They incentivize what works and disincentivize what doesn't.

However, these models are difficult to design in a way that both sides feel comfortable with the terms, and then difficult to orchestrate once in place. For a value-based care agreement to work, there needs to be strong alignment on what will get measured, how it will get reported, and when payments will be released. Even when payers and providers are aligned on broad frameworks of value-based agreements, their execution can prove to be an administrative challenge with lots of room for risk.

The good news is that payers and providers continue to innovate toward a value-based care future. Some of those innovations focus on the agreements themselves—the contract.

Contracts Are the Foundation of the Payer-Provider Relationship

Contracts are the foundation of payer-provider relationships – defining the rules by which they play (and pay).

Yet, for all their importance, contracts have long remained static in many healthcare organizations—locking the critical business information they contain in dense legalese and tables. This has made putting contract terms into practice a highly manual effort that delivers little visibility across an organization. This leads to contract terms not being followed, destroying value – across all industries, World Commerce & Contracting estimates that 9.2% of a contract's value is eroded because the terms are not fulfilled.

Challenges of Managing VBC Contracts Without a Contract Management Platform

Poor contract management is a nonstarter for value-based care. Without proper controls, visibility, and management, payers and providers are challenged to be on the same page when executing against the terms negotiated in a value-based agreement. This can lead to misalignment in practice adjustments or the outcome tracking and reporting required to consistently capture an agreement's incentive. The ability to recoup costs, mitigate potential revenue leakage, and understand the full efficacy and impact of different models across agreements, are imperative for an organization to optimize.

The Rise of Contract Intelligence

That's where the innovation comes in.

Forward-looking healthcare organizations are beginning to treat their contracts as blueprints for their operations, where they capture their goals and fulfillment requirements for these critical relationships. By digitizing these documents and connecting them to operational systems, they can ensure those goals are met, and compliance is achieved for payment without penalty.

At Icertis, we call this contract intelligence – ensuring the full intent of every contract across the organization is correctly captured and fully realized.

Few areas are riper for contract intelligence than value-based care.

Data-driven nature of value-based care

Consider a scenario where a payer and provider emerge from negotiations with a value-based approach associated with their at-risk diabetic patient panel: the contract contains the agreed-upon parameters for the population, what outcomes will be measured and reported, for how long, and how they will be compensated for performance.

Contract negotiation and redlining made easier with software

Thanks to advanced contract lifecycle management (CLM) capabilities, building this contract is simplified because it is managed digitally. Both sides collaborate on a single shared document as redlines are negotiated, and signatures are gathered. Contract metadata can be configured to capture information on the payment model type (shared savings, bundled payment, capitated, etc.), what regulatory authorities may be associated with it, coding associations, and covered populations and services.

Contract data is connected to daily systems

Once executed, this information flows across the organization, enabling stakeholders to track outcomes across all the parameters just mentioned. Obligations spelled out in the contract can be set up as their own workstream to ensure compliance, and when it comes time to settle, finance can match what was paid against what the company was entitled to.

Contracts as the single source of truth

All this information remains anchored to the single source of truth for the payer-provider relationship, the contract. Contract parties can quickly understand how a single contract is performed, or how different classes of agreements worked. All of which make future negotiations smoother and more data-driven.

On the Road to Better Health

The United States, famously, spends more than any country on healthcare but has the worst outcomes among the 11 wealthiest countries in the world.

Value-based care can be a powerful tool in aligning our dollars to the outcomes we want to see in our healthcare system. Contracts are a critical link in the process and can serve as the foundation of better healthcare operations.

To learn more, visit our dedicated contract management solutions pages for healthcare payers and healthcare providers.

Healthcare Payers

Leading healthcare payers are embracing Contract Intelligence

Icertis Contract Intelligence automates provider agreement assembly, compliance management, and risk detection—enabling payers to establish, protect, and scale their provider networks quickly.

Learn more

Healthcare Provider

Leading Healthcare Providers Are Embracing Contract Intelligence

Streamline contracting and improve visibility by digitizing contracts, automating workflows, and leveraging industry-specific AI to realize the full intent of your contracts. So providers can focus on delivering quality patient care.

Learn More