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2021 Is All About Supply Chain Resiliency for Retail. Contract Intelligence Can Help.

By Scott Mars

2020 was a very bad year for supply chains. The second half of the year, in particular, saw widespread disruption that exposed supply chain inefficiencies on a global scale. Many retailers were forced to confront how ill-equipped they are to react to disruptive crises and meet consumer demand during such disruptions. The recent blockage of the Suez Canal—in which a single grounded ship halted an estimated 12 percent of the world's trade for six days—has only reinforced these concerns.

For these reasons, retailers are planning significant investments in their supply chains during 2021. According to a new Deloitte study, eight in 10 retailers expect moderate to major supply chain investment this year, with a particular focus on digitization. Warehouse management and procurement will also receive attention, as will the possibility of reshoring some supplier contracts to avoid the inherent risks that come with dependence on overseas suppliers.

Supply chain diversity and transparency

Perhaps the most notable changes for retailers in a post-pandemic era will be moves toward supply chain diversity and supply chain transparency. Diverse, transparent supply chains will empower retailers to avoid bottlenecks leading to stockouts— which damage customer loyalty — and allow them to react in real time to shifts in customer demands. Winning that last mile in the supply chain will go a long way to restore customer confidence in retailers following the supply challenges of the pandemic.

According to Deloitte, achieving this kind of transparency into what inventory a retailer has, in what locations, and where it is coming from (supply chain) is greatly assisted by digital technology that can integrate data from across the supply chain into a single view. Per the report: "Ultimately, the ideal inventory system is integrated end-to-end from production to last-mile delivery."

Contract lifecycle management is critical

This kind of end-to-end integration is not possible without the critical business information contained in contracts. Contracts define every link in a supply chain, and, therefore, digitally transforming the creation and post-execution management of these documents should be a central component of any supply chain investment strategy.

Advanced CLM software acts as the critical system of intelligence for whom a retailer is doing business with and on what terms. When this information is connected to operational systems like point-of-sale and ERP, retailers gain unprecedented visibility into all their commercial relationships and can monitor in real time how these relationships are performing. And AI technology means that all this data can be analyzed at scale so retailers can respond dynamically and immediately to whatever challenges or opportunities arise.

This kind of contract intelligence can generate high-impact insights that help retailers overcome the key supply chain challenges highlighted by Deloitte. Supply chain warning signs—such as a supplier missing contractually obligated timelines or volumes—can be detected early and addressed before they become an issue. New suppliers can be quickly identified and onboarded into the supply chain through seamless, cloud-based collaboration and inbuilt risk assessments. And, again, AI enables retailers to actively monitor the immense amount of data that comes with these digitized processes.

2021 will be defined by those retailers who learned the lessons of 2020 and emerged the stronger for them. While supply chain disruptions like those experienced in 2020 cannot be predicted, they can be protected against with the proper diversity and transparency programs and a focus on contract lifecycle management.

For details on what a diverse and transparent supply chain looks like, download our free eBook, Supply Chain Diversity and Transparency: The New Differentiators for Retail.

Scott Mars leads Icertis’ retail organization. Scott has spent the last 17 years working in the CLM industryand has worked in roles ranging from strategy consulting,professional services, pre-sales, sales, and sales leadership.