How Big Data leads to better decision making?

25 Nov 2013: Big Data is giving rise to markedly improved decision making and is having a significant impact on companies competitive differentiation and ability to avert risk. According to a recent survey 91 per cent of Indian businesses feel ‘Big Data will lead to better decision making’. As big data technologies are emerging, organizations need to develop data-driven decision-making skills.

BigData because of its propensity for size has opened doors previously unimaginable out of seemingly trivial data, interesting facts are emerging, with the very real possibility of changing completely how we perceive data. It has long been noted that data can be and should be converted to information, and information can and should be converted to knowledge. It also stands to reason that more the data, more are the chances of finding correlations between that data, and thus more the chances of converting to information and eventually to knowledge.

Monish Darda, CTO and Co-founder – Icertis, talking about conversion of data into knowledge said that BigData uses power of the cloud to figure out what excites people and how. This information is then correlated to their social profiles to turn the information to knowledge knowledge about behavior, buying habits and the characteristics of the individual. Once armed with that knowledge, better business decisions are just a step away what products to sell, how and where to position them, which colors to use, and what demographic of people to attract! Bottom line increased sales and increased profitability.

Read about Icertis in the News & find Icertis Events.

Icertis Is a Leader in Gartner’s First Magic Quadrant for Contract Lifecycle Management

Icertis is proud to be named a Leader in the first ever Gartner Magic Quadrant for Contract Life Cycle Management (CLM) based on its Completeness of Vision and Ability to Execute. Gartner evaluated 12 vendors on 15 criteria and positioned Icertis furthest right for its completeness of vision.

Read the Report