Microsoft wanted to get more insight into its growing network of retail stores and the complex array of contracts related to each one. The Icertis Contract Management platform provided predictive analytics and a visual dashboard that integrates with Bing Maps, greatly improving visibility into business operations and productivity across all Microsoft stores.

Business Challenge

Objective: Gain better insights into business operations and measure productivity for individual stores, locations, products and layouts.

The Microsoft retail presence has grown rapidly since 2009, comprising more than 100 stores in the U.S., Canada and Australia. Each opening involves lease agreements and many other complex and often overlapping contracts with various partners, vendors and other entities. The back-end processes associated with initiating and maintaining these contracts can become very complex across so many locations.


We can now easily see all our locations and get an intuitive, consolidated view of store status and associated issues with color-coded push pins.
Michel Gahard
Associate General Counsel, Microsoft

“The Icertis platform helped us better manage back-end activities involved with opening new Microsoft retail stores,” says Michel Gahard, Associate General Counsel, Microsoft. “With the Bing Maps dashboard, we can now easily see all our locations and get an intuitive, consolidated view of store status and associated issues with color-coded push pins.”

The dashboard tracks the progress of each contract at every store, with notifications to manage lease expirations and other contractual obligations. The Icertis platform on Azure also brings in analytics built on store data, to provide predictive analysis and further insights into sales and productivity for stores, locations, products and layouts.


  • Easy-to-use solution for internal teams as well as partners and vendors.
  • Notifications for lease expirations and other contractual obligations.
  • Better change management.
  • Improved insights into store productivity.

Change orders are now managed much better during store buildouts, and business continuity has been improved with the tracking of expirations and other contractual obligations for lease contracts. The easy, straightforward interface has also inspired high adoption by internal teams, partners and vendors.

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