Accelerating Digital Sales with the 5 Cs
Join us for a cup of coffee and a chat
Navigating the changing landscape requires speed, adaptability and an understanding of your constantly evolving customer. Join us for a cup of coffee and virtual chat on how companies are transforming their digital sales process to quickly adapt to changing customer expectations and rapidly recognize revenue.
Leaders from Microsoft, PROS, Icertis and Adobe host roundtable discussions on how to accelerate digital sales with the 5 Cs: customer (CRM), configure (CPQ), contracts (CLM), close (e-signature) – and coffee!
This interactive event features a concert from recording artist Dan Rodriguez.
Sign up now!
You’ll learn the digital sale techniques that successful sales organizations are implementing today including how to:
- Understand customer expectations to accelerate sales performance
- Rapidly quote the right product at the right price
- Accelerate contracting to drive quick time-to-value
- Deliver paperless signing experiences for seamless closing
REGISTER NOW
MODERATOR

Bernadette Bulacan
VP, Lead Global Evangelist, Icertis
ROUNDTABLE SPEAKERS

Joseph Egan
Dir., Partner & Customer Engagement, Microsoft

Ulrich von Beck
VP Strategic Consulting, PROS

Peter Boit
Chief Alliance Officer, Icertis

Lisa Croft
Dir. Technical Product Marketing, Adobe
Why Attend?
By joining us for an in-depth roundtable discussion, you’ll gain a unique understanding of how digitizing the sales process will accelerate the lead-to-cash process. You’ll also learn how to quickly get started and can ask questions of several of today’s top technology leaders.
WHO SHOULD ATTEND
TODAY’S SALES LEADERS
Whether you’re just starting to explore digitizing your sales process, are evaluating solutions, or are already in the middle of your journey, this event will help provide actionable insight and offer an opportunity to get your questions answered. This event is designed for today’s sales leaders and professionals across all industries who are part of the digital sales process.
- Procurement
- Sourcing
- Supply Chain
- General Counsel
- Legal Operations
- Sales Leaders/Operations
- Technology
- Finance
- Industry
LIVE CONCERT WITH RECORDING ARTIST DAN RODRIGUEZ
Dan Rodriguez is a recording artist based out of Minneapolis, MN. He has a bluesy over-toned sound, mixed with a powerful voice that creates an atmosphere different from other music. Dan has released 5 albums to-date and his music has been featured in ads for Budweiser, Miller Lite, and Minnesota’s Explore Minnesota Tourism.
AGENDA
- Welcome
- Kick-off Performance
- Speaker Introductions
- Roundtable Discussion & Audience Polling
- Audience Q&A
- Closing Concert